The America's Best Value Summer Sales Event is an annual national campaign by Kia. For the 2018 iteration I led the design and art direction of the print collateral that accompanied the campaign, which followed the direction and visual aesthetic of the television ads created at D&G. Collateral pieces included OOH boards, newspaper advertisements, and dealership swag, such as window clings, banners, and vehicle hang tags. 
Agency: David&Goliath  //  Client: Kia Motors America
Design and art direction: Katherine Mayhew
Creative direction: Robert Prins  //  Campaign direction: Robert Casillas and Courtney Pulver
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