The America's Best Value Summer Sales Event is an annual national campaign by Kia. For the 2018 iteration I led the design and art direction of the print collateral that accompanied the campaign, which followed the direction and visual aesthetic of the television ads created at D&G. Collateral pieces included OOH boards, newspaper advertisements, and dealership swag, such as window clings, banners, and vehicle hang tags.
Agency: David&Goliath // Client: Kia Motors America
Design and art direction: Katherine Mayhew
Creative direction: Robert Prins // Campaign direction: Robert Casillas and Courtney Pulver
Design and art direction: Katherine Mayhew
Creative direction: Robert Prins // Campaign direction: Robert Casillas and Courtney Pulver
