Acorns Productions
Lights, camera, Acorns
I've had the pleasure of working as a designer and art director on some of Acorns' commercial and video productions over the years. These unique and hands-on experiences have been some of my most exciting times at Acorns. They have given me experience of the full creative and production process, from ideation, pre-production, and on-set, through to post-production, working alongside both our in-house and external production partner teams.
Your Money First
Between hidden fees and service fees, and credit cards and credit cards to pay off your credit cards, the world is out to spend your money. But Acorns not only looks out for your money, they put it first. To get that anthem out we had a street-smart news reporter squirrel (and companion to our behind the news desk anchor from previous spots) hit the streets to help spread the word.
It truly takes a village to raise a child, and in this case the child is 5 released broadcast commercial spots and a custom-built squirrel puppet. Many people helped bring this to life and it was truly a labor of love.

My Role: 
I was involved in the project from start to finish and gave suggestions and input at every phase. I was a part of ideation meetings for the commercial concepts, helped advise for the design of the squirrel puppet, and location selection. On-set, I provided art direction guidance and suggestions. In the post process, I created on-screen graphics and end cards, listened in as voice-over was recorded, and gave feedback and direction on editing cuts, color grading, and special effects.
Disciplines:
Advertising
Production

Credits: 
Director: Spencer Susser
Production: Bob Agencies // Collider
Post-production: Pixel Farm
Executive creative direction: Patrick Figueroa
Writing: Ryan Haney
Art direction and design: Kat Mayhew

2024
Women's Investment Gap
with Carli Lloyd
Did you know that women invest less than men? Maybe. But did you know that women's investing instincts often perform better than men's? Now that's a cool point. We tapped international women’s soccer star, two-time FIFA World Cup Champion, and two-time Olympic Gold Medalist Carli Lloyd for a social media centered spot to help share the message that women make great investors, and that Acorns is a great place for them to get the financial ball rolling. 

My Role:
I provided pre-production, on-set, and post-production insight and assistance as a designer and art director including costuming, on-screen set pieces and props, color grading, editing cuts, and final cleanup of the commercial spot.

Disciplines:
Advertising
Production

Credits:
Director: Maribeth Romslo
Production: Airplanes for Breakfast
Post-production: Added Element
Executive creative direction: Patrick Figueroa
Writing: Ryan Haney
Art direction and design: Katherine Mayhew 

2022
Acorns Set Design
Set design for an interview video shoot with CEO Noah Kerner. In collaboration with Claire Lorenzo and Patrick Figueroa. 2024
Set design for an informational video shoot with CFO Seth Wunder. In collaboration with Claire Lorenzo and Patrick Figueroa. 2024
Set design for Acorns' Black Friday sale and new merchandise collection.
In collaboration with Ari Dena and Zak Kipp. 2019
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